Shell Malaysia Goes Bond

This was an interesting event. It was well planned, creatively designed & smoothly executed.

After their big success with the Ferrari racing models Shell Malaysia Trading S/B recently launched a set of 4 Bond car models in conjunction with the soon-to-be-released 'Quantum of Solace' 007 movie. The event was held at one of the 'late' NTV7 studios from 11am to 1pm last 22 October.

The host was none other than a Bond-Girl potential, an actor & TV host extraordinaire, Aishah Sinclair, who is also Malaysia's OLAY Total Effect spokesperson.

Guests (consisting of Shell's business associates & the news media) started arriving at 11am sharp. Having to following the theme, Bond girls / guys(?) dressed in black dresses & tux served refreshments and ushered the guests to theater-like seats. When all guests have been seated the studio blacks out..

In came the bond dancers..

Then the mysterious Bond silhouette..


.. who turns out to be the VIP! Lights go on & Dato' Mohzani gives his opening speech. Very brief. I like that. Next the opening gambit. My eyes popped. An Aston Martin V8 Vantage squeezed out from the right backdrop!



























Nice!

Aishah ushers Dato' to the Vantage for a photo session with the media. Although many photos were taken with the V8, the highlight was on the other Bond cars, of course. .


After an extended photo opp the Bond girls ushers VIP to his seat & the emcee in a gorgeous Versace dress announces the video playback where the "Cars of Bond" TV commercial is shown for the first time. I expected to see the movie trailer as part of the video presentation but, nope.. wasn't part of the show.


That's it! Aishah's job was done for the day! A short press conference was then conducted by Dato' Mohzani Abdul Wahab (Managing Director) & Vivek Kumar (Head of Regional Retail Marketing) before everyone headed out for lunch.

Personal comments:
An entertaining 'theme' event, for sure! Simple & brief. The only thing i didn't like was the fact that the rehearsal was still running when the media guests arrived & the launch started late. However, Im pretty sure they didn't mind when they found out that part of the lunch treat was a lorry-load of durians specially requested by Dato' after a favourable response from Shell's previous event!

(Aishah with the Event Organiser, Selin.. Good job guys!!!)

Event Rating: 3/5

That rating means:
1/5 - Should have stayed home to watch LOST.
2/5 - Thank god for the finger food.
3/5 - Should have invited more friends!
4/5 - Why were YOU not there?
5/5 - Totally Experiential